Information Minister Marriyum Aurangzeb says Pakistan's first National Culture Policy will help promote national identity and present the real face of the country abroad.

She was addressing a news conference in Islamabad on Wednesday highlighting features of the culture policy, which was approved by the federal cabinet yesterday.

The Minister said the national culture policy will harmonize the society by integrating people from all parts of the country.

She said implementation of the policy will reduce intolerance in the country besides checking impact of Indian culture on Pakistani culture.

Marriyum Aurangzeb said the policy contains several initiatives to promote film, music, theater, folklore, heritage, and regional languages.

The Minister said Artist Assistant Fund has been established for the welfare of artists. She said the first culture policy talks of preserving national heritage, integrating minorities' culture, promotion of art and craft, and revival of regional languages to highlight positive image of the country.

The Minister said Film Finance Fund has been established to extend financial assistance to young film producers. She said establishment of Film Academy and revival of Film Directorate and Film Lab are also included in the new culture policy.

Marriyum Aurangzeb said import duty on film machinery has been reduced and film censor fee has been abolished. She said digital film archive will be introduced to rate Pakistani films on the box office.

The Minister said this culture policy has been prepared after consulting all the provinces and experts from across Pakistan to integrate culture and civilization of every nook and corner of the country. She said the policy will make people to feel foud of their culture, language, and traditions.

Marriyum Aurangzeb urged media to play its role in highlighting positive performance of the government as well.