Minister for National Food Security and Research Rana Tanveer Hussain has directed the concerned institutions to accelerate reforms in the cotton sector to restore production and improve farmers' profitability.

Chairing a high-level meeting on the Cotton Revival Strategy in Islamabad today, he stressed that cotton cultivation must be made economically attractive for farmers through improved productivity, quality seed and reduced production costs.

The Minister emphasized that reviving cotton is essential for strengthening Pakistan's agricultural economy, supporting the textile industry and reducing dependence on imported raw materials.

The meeting considered a three-pronged Cotton Revival Strategy focusing on strengthening locally developed cotton seed, facilitating the import of improved cotton seed and introducing a fast-track approval mechanism for imported varieties.

Rana Tanveer Hussain directed all concerned institutions to prioritize implementation of the agreed measures and submit actionable proposals and recommendations to the Ministry.