Planning Minister Ahsan Iqbal has stressed the need to establish an autonomous Pakistan Tourism Authority to promote tourism across the country.

He was speaking during a meeting with Minister for Information and Broadcasting Attaullah Tarar in Islamabad.

Ahsan Iqbal said the proposed Pakistan Tourism Authority should include representatives from all four provinces and coordinate tourism activities at the national level.

He emphasised the need to project Pakistan internationally as a unified tourism destination.

The Minister said Pakistan is blessed with natural beauty and rich tourism resources. He added that an effective strategy and institutional cooperation are essential to tap the country's vast tourism potential.

The meeting was briefed by the Prime Minister's Coordinator on Tourism, Sardar Yasir Ilyas Khan, on measures taken to promote tourism in Pakistan and achievements during 2025-26.

The participants discussed the need to establish effective national-level institutions to promote tourism and sports, along with better coordination among the provinces.

On the occasion, Sardar Yasir Ilyas Khan informed the meeting that a three-day Pakistan Tourism, Sports and Family Festival 2026 will be held in Islamabad from tomorrow.

The festival is also being supported through sponsorships from the private sector.

He said tourism and recreational activities will be organised at various locations across the capital, including Lake View Park.