The Coordinator to Prime Minister on Tourism Sardar Yasir Ilyas Khan along with Pakistan's High Commissioner to the United Kingdom, Dr. Muhammad Faisal has inaugurated Pakistan Pavilion at World Travel Market 2025 in London.

Different historical artifacts and diversity of Pakistani culture to promote tourism have been showcased in the travel market.

In the pavilion, the overwhelming participation of all provinces of Pakistan, tourism departments, private sector and investors has further made Pakistan as the center of global attention.

Speaking on the occasion, Sardar Yasir Ilyas Khan said we are striving to promote experiences and not just places in this travel market. He said Pakistan is a place where nature and hospitality goes hand in hand from the snow-capped mountains of Gilgit-Baltistan to the beaches of Gwadar.

Sardar Yasir Ilyas Khan said tourism is part of national narrative and a source of country's soft image. He said it is also one of the key pillars of economic diplomacy and a global branding, which would help attract foreign investment in the tourism sector in Pakistan.