World Radio Day was observed on Monday to highlight the importance of radio as a key medium of educating people, providing information and promoting freedom of expression across cultures.
The theme for this year's World Radio Day is "Radio and Peace".
On this day, Pakistan Broadcasting Corporation is organizing a grand dialogue among FMs, Stream Channels and OTT platforms to discuss the emerging new digital broadcasting ecosystem at Radio Pakistan Headquarters Islamabad.
The dialogue will help shape new opportunities for the broadcasters and listeners to cope with the challenging role and scope of broadcasting industry.
The dialogue is aimed at communication, collaboration, cooperation and critical thinking for development and effectiveness of broadcasting media in the country.
Radio is an important source, of mass communication in the present era, which remains vital during war, peace, catastrophe and pandemic.
Radio Pakistan Lahore also organized a Grand Dialogue today in connection with World Radio Day.
Renowned academicians, broadcasters, Journalists, Lawyers and others segments of society addressed the ceremony.
They gave their valuable input about importance of radio in the age of electronic media.
They gave useful proposals for the revival of Radio Pakistan by modernizing itself through use of modern technology and tools.