Federal Secretary for Information and Broadcasting Shahera Shahid has expressed commitment to take the state broadcaster to new heights of development through digital transformation, modernization of equipment and capacity enhancement of human resource.
Speaking in an exclusive podcast with Radio Pakistan on World Radio Day today [Monday], she said radio is a public medium whose importance cannot be denied.
The Secretary Information said it is welcoming that Radio Pakistan is evolving with the passage of time, and the video podcast is a positive initiative in this regard.
Appreciating Radio Pakistan's social media wing, she said the Social Media of the state broadcaster is performing well, and “we take its pride.”
She said the plan to replace existing transmitters with digital setup will further extend outreach of the national broadcaster.
Highlighting the glorious historic role of the institution, the Secretary Information said Radio Pakistan served as an academy for talent since creation of Pakistan and became the voice of all legendary artists.
Recalling Radio Pakistan's classic productions of music, dramas, and other programs, she said the quality content always leaves an impact. She said: “We still remember the ball-to-ball commentary of cricket matches aired by Radio Pakistan.
Responding to a question, the Secretary Information said we believe in freedom of media, but this freedom should be with responsibility.
Later, the Secretary Information took a round of different recently upgraded studios of Radio Pakistan and appreciated the efforts for infrastructure development.