Fauji Fertilizer Company (FFC), Pakistan's leading fertilizer company in the production and distribution of quality fertilizers and the provision of agricultural guidance, has achieved another milestone in agricultural innovation in collaboration with Yara International ASA.

Yara International ASA, established in 1905, is a Norwegian chemical company which produces, distributes, and sells nitrogen-based mineral fertilizers and related industrial products besides providing solutions to the growth of plants and nutrition issues in more than one hundred forty countries around the world.

Sona and Yara Brands, under a strategic partnership between FFC and Yara International ASA, have established a brand collaboration to introduce a premium portfolio of modern biological specialty brand and nutrition products in Pakistan.

A ceremony to launch premium portfolio of these products was held at FFC Headquarters in Rawalpindi. The ceremony was attended by the top management of the FFC and Yara International ASA.

Chief Commercial Officer FFC, Muhammad Ali Janjua, lauded the  leadership qualities of Managing Director and Chief Executive Officer Jehangir Paracha, Chief Executive Officer Yara, Svein Tore Holsether for achieving this milestone.