Zoom is integrating third-party apps into its video conferences, as it looks to stay ahead in the post-pandemic world.
It hopes that the addition of apps will "make meetings more engaging, more productive and actually even more fun".
Zoom is betting on a future of hybrid working, and hoping to maintain its 300 million daily meeting participants.
Experts say it is also keen to compete with rivals such as Microsoft Teams.
Zoom already has a marketplace that has 1,500 apps, but they need to be downloaded and added to meetings separately.
At launch, 50 apps will be available, including meeting planning app Asana and Dot Collector, which allows for real-time feedback and polling.