On Saturday‚ twenty sessions were held‚ which covered the fields like social‚ economic‚ political‚ corporate blogging‚ memes‚ games role‚ TV channels and mobile phones.
Some of the Saturday's topics were: "400 Founders: The story of I AM's social media backers"‚ "The face book food furere : Does the social media nurture or damage emerging brands"‚ "Negotiating complexity : Human rights and social media"‚ and "Twitter is the new newsroom : The changing face of journalism".
The Director General of the Pakistan Broadcasting Corporation‚ Ghulam Murtaza Solangi‚ also took part in a talk. Its topic was : "podcasting and the Pakistani radio : Observations through the electronic music show".
Speaking on the occasion‚ he said that the Radio Pakistan is endeavoring day and night to reach a section of the population by providing the present-day information and entertainment to them through the untraditional receiving couriers. For this purpose the Radio Pakistan is switching over from its oldest analog technology to a multimedia one.
He told that the first radio station was established in Peshawar in 1936‚ second in Lahore in 1937 and third station in Karachi in 1948. Over its years-long broadcast journey‚ today‚ the Radio Pakistan has a vast network of 32 FM-101 radio stations. They include 9 youth-oriented and 23 community based ones across the country. The 24th station is to begin in Quetta within a couple of months.
He further told that a cool English-language Planet FM-94 channel was established in Islamabad nearly one and a half years ago. Such the second and the third Channel would begin to functioning also in Lahore and Karachi shortly.
He said‚ talks are in progress with the Pakistan Cricket Board to set up an all-time and all-sports channel of the Radio Pakistan. He said‚ a current affairs channel‚ named National Broadcasting Services‚ was also launched in 2008 on the AM.
During the question hour‚ Mr. Ghulam Murtaza Solangi told that the Radio Pakistan gave a full coverage to the losses and the relief steps regarding the earthquake that hit Khyber Pakhtoonkhwa and AJK in 2005.
When asked about the collaboration of the Radio Pakistan with other private radio channels‚ the Director General told that it not only on-aired its collaborated broadcast in 2005 earthquake‚ but also in the insurgency situation in Malakand and Swat‚ as well as in the rains and flood situation of Sindh in 2010 and 2011.
He said‚ during the forthcoming elections‚ Radio Pakistan will again collaborate with the private radio channels for ensuring a full coverage of all the constituencies.
About the steps‚ taken to digitalize the broadcast of the Radio Pakistan‚ the Director General told that besides using Face-book and official Twitter‚ the Radio Pakistan has two YouTube channels‚ live and online. It began its twitter service in August‚ 2011‚ while the proceedings of this Social Media Mela have been covered on the twitter also moment to moment.
Thus‚ he said‚ we are trying to push our contents by the different multimedia couriers for reaching our young people‚ who are not accessing the contents through the traditional receivers.
Speaking on the occasion‚ he recognized the important role which the speakers and participants of this moot from India and Pakistan are playing for addressing some vital issues which have often been overlooked by the mainstream media.
He expressed hope that the internet connection and computer would greatly help in demonstrating the sophisticated communication skilled in speaking out against corruption‚ human rights violation and violent extremism.
The American Consul General highly appreciated the Mela and called it a
"Model of Citizen Democracy" and expressed the hope that its participants will play their effective role in further strengthening peace and prosperity in the region.
Including the introductory‚ inaugural and qawwali session‚ totally twenty-five sessions were held during the opening day of the mela on Friday.
This event aimed also at bringing some of the finest minds in the social media together in order to nurture a dialogue‚ thought leadership and critical engagement with the journalists‚ activists‚ entrepreneurs and creative professionals from both the countries.
More than two hundred participants attended the moot. Out of them‚ fifteen were speakers from India and fifty from Pakistan. They hailed from the cross-sections of the society like show-biz‚ media‚ communication‚ entrepreneurs‚ education‚ literature‚ sports and the United Nations Development Programme.