International Relations department of Radio Pakistan arranged a webinar of ABU on the topic “Redefining Media Content through Trans-Media Storytelling” today in PBC Headquarters, Islamabad.


The one hour online session was held at Board Room, Ground Floor, NBH Building, PBC , Islamabad on Wednesday, 29 March 2017 at 12 p.m. PST.


A number of PBC Officials from different sections attended the webinar


The Webinar featured a presentation on the topic followed by discussion, the webinar focused on the following topics:


·         The realm of transmedia storytelling with relevant examples

·         Using transmedia tools and concepts to enhance your content

·         New ways of telling stories for audiences: how to tell a story using different media and giving the story multiple layers

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