Information Minister Pervaiz Rashid has gone to Netherlands on a three-day official visit to attend the 6th Asia Europe Cultural Ministers meeting.

In a statement prior to his departure, he said culture is the identity of a nation.  

The Minister said art, culture and creativity should principally focus on the contribution it makes to the national economy. He said culture is the priority area of the Government as it leads to the harmony, peace and brotherhood among the nations.

Information Minister expressed his hope that the event will not only help in projecting the true image and cultural traits of Pakistan but would also provide an opportunity to explore the avenues of cooperation in the field of culture and heritage among the participating countries.

The meeting will deliberate on the theme “creative industries for society: talent, technology and trade."

In the past, all previous meetings drew participation of culture Ministers from countries of Asia and Europe to discuss issues pertaining to cultural diversity, heritage conservation and cultural cooperation between Asia and Europe.

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