JEDDAH, Saudi Arabia (Reuters) - Saudi Arabia began screening feature-length animated children’s films this weekend in a makeshift theater, after a 35-year-old ban on cinemas was lifted in the conservative Islamic kingdom.

The first permanent theaters could open as early as March, part of a liberalizing reform drive that has already opened the door to concerts, comedy shows and women drivers over the past year.

For now, the authorities are sponsoring temporary settings, like the state-run cultural hall in the Red Sea city of Jeddah equipped with a projector, a red carpet and a popcorn machine.

“Until now, there is no infrastructure for movie theaters, so we are trying to take advantage of (alternative) venues to approximate the cinematic form,” said Mamdouh Salim, whose Cinema 70 brand organized the week-long screenings.

“We tried to use these films to be a starting point as the first cinematic screening after the decision on Dec. 11 to permit movie theaters.” 

Cinemas were banned in the early 1980s under pressure from Islamists as Saudi society turned towards a particularly conservative form of religion that discouraged public entertainment and public mixing between men and women.

But reforms led by 32-year-old Crown Prince Mohammed bin Salman have eased many of those restrictions, as the government tries to broaden the economy and lessen its dependence on oil.

The films will be censored to make sure they remain in line with the kingdom’s “moral values”.