The researchers found that unhappy kids are more likely to become materialistic than children who are happy with their lives.

They said that Children who were less satisfied with their lives do become more materialistic over time, but only when they are frequently exposed to advertising.

Researcher suggests that materialistic children may become less happy later in life.

Kids also rated how happy they were with their life, home, parents, friends, school and themselves and as a whole.

The Researcher said that dissatisfied children watching more TV and unhappy children are not more frequently exposed to advertising than happy children.

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